At the BRIT Awards 2025, some of the UK’s biggest music stars and rising talents came together to send a bold message to the government: “Make It Fair — Don’t Let AI Steal Our Music.”
Artists like Lola Young, Myles Smith, Rachel Chinouriri, Nia Archives, and The Last Dinner Party joined forces with icons like Paul McCartney, Elton John, Dua Lipa, and Sam Fender to protest proposed changes to copyright law. These changes could allow AI companies to use music, books, and films to train AI models—without creators’ consent or compensation.
The campaign, launched by BPI (the recorded music association), is a continuation of the Make It Fair movement, which gained momentum after the release of the silent protest album Is This What We Want?, supported by over 1,000 musicians.
On the red carpet, stars posed with powerful campaign messages, while students from The BRIT School stood in solidarity, emphasizing the importance of protecting human creativity.
Dr. Jo Twist OBE, CEO of BPI, stressed:
“Don’t let AI steal our music. Weakening copyright laws would devastate the UK’s creative industries. We must protect the incredible talent that fuels our £125 billion creative economy.”
With a new website—dontletaistealourmusic.com—now live, the campaign calls for urgent action to protect the future of music.
The message is loud and clear: AI can’t replace human creativity — and the music world won’t stand by and let it.