Billie Eilish is coming to London in a fun and exciting way! She has announced a special merch pop-up event for her new album “Hit Me Hard and Soft.” Fans in the UK are super excited because this pop-up will let them get their hands on exclusive Billie Eilish merchandise!
The pop-up will take place in Shoreditch, London at 347 Old Street, EC1V 9LP. It will be open for four days—from Thursday, July 10th to Sunday, July 13th, 2025. You can visit anytime between 12:00 PM to 7:00 PM. This event is perfect for fans who want to show their love for Billie with cool T-shirts, hoodies, posters, and more!
This pop-up is part of a bigger celebration for Billie’s album “Hit Me Hard and Soft,” which has become a big hit around the world. The album shows a new side of Billie’s music and style, and fans are loving it!
The event is supported by American Express, and Billie shared the exciting news on her official Instagram story with the caption “LONDONNN 🇬🇧🇬🇧🇬🇧,” making fans even more eager to attend. Just like her music, the pop-up will have Billie’s unique style, so fans can expect something creative and fun.
If you’re a Billie Eilish fan and you’re in London, don’t miss this amazing pop-up! It’s a great chance to grab limited-edition items and feel connected to one of the world’s most popular music stars.